Content · Creators · Channels
Account matrices, creator marketing, livestream placement, channel rollout and data review for beauty brands from Hong Kong, Korea, Europe and the US entering China — without assembling a local team from scratch.
Brand Operation
One-stop brand management for beauty brands from Hong Kong, Korea, Europe and the US entering China — without assembling a local team from scratch.
Launch and manage RedNote, Douyin, Weibo, Tmall and private-community accounts with one consistent brand voice.
Access to leading and mid-tier beauty creators plus a 10,000-strong KOC network. We have worked with leading livestream hosts, matching creators to the brand and the content—not just buying reach.
Scheduling, mechanics and product mixes for leading Tmall and creator livestreams.
We move online marketplaces and offline beauty retailers together, putting products where consumers actually buy.
Media decisions are data-led, not based on feel.
Choose a product with potential, focus resources, build a repeatable growth model, then scale.
Live Operations
Key Insights
China’s Gen Z prefers light makeup and a natural finish, closely aligned with the Korean “glass skin” aesthetic—an important window for Korean beauty.
RedNote and Douyin are the main discovery platforms for Korean beauty. Dense real-user content can drive search and conversion better than a one-off top-tier placement.
As domestic brands rise, Korean beauty needs differentiated positioning—win through brand expression and product difference, not discounting.
Entering China is not simple replication; it is cultural translation.
Platforms
Discovery happens in content platforms; conversion happens in marketplaces.
Get in touch
Content, creators, livestream, channels or data—we can fill one gap or manage the full chain. Start with one conversation and we will give you an honest view.
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