ABOUT COMPANY PROFILE
Founded in 2020, ALU-BULU specializes in cross-border beauty sourcing and supply, serving beauty brands and distribution partners worldwide.
We started with cross-border beauty supply across Korea, China and international duty-free channels, then built a network spanning duty-free, global e-commerce, content commerce and offline retail. We now extend that foundation into end-to-end brand operations and hero-product growth, bringing sourcing, distribution, marketing and business growth together in an integrated service model.
We believe entering a new market is not about exposure first; it is about having someone who truly understands the brand.
Cross-border beauty supply is our core business and the foundation of our brand work. End-to-end operations extend that supply and channel capability.
01 · Core businessWe source international prestige and Korean beauty across Korea, China and global duty-free channels, with large-volume purchasing capacity and independent warehouses in Hong Kong and Korea for stable, controllable supply.
02 · Extended capabilityBuilding on our sourcing and distribution capabilities, we also offer brand management, content marketing, advertising and livestream support.
In brand operations, we act as the brand enabler, taking on four roles
We understand the brand’s history, tone and audience before setting a market strategy—no templates.
We adapt brand messaging, visuals and creator content for the local market.
Every campaign is attributed and reviewed, so spend and outcomes remain traceable.
We support brands throughout their market entry and growth, with a focus on long-term partnerships.
Founded in Hong Kong and entered cross-border beauty supply
Built deep strategic partnerships with Korean duty-free channels
Established independent warehouses in Hong Kong and Korea
Expanded into end-to-end brand operations and creator marketing
Delivered hero-product case studies and built a data-led playbook
Serving Korean indie and international prestige brands
International prestige and Korean beauty supply, deep duty-free partnerships, and control over both price and availability.
Supply, channels, content, media and livestream connected in one service—no multi-party coordination.
ROI reviews and attribution guide media decisions instead of guesswork.
We have hands-on experience supporting brands through each stage of market entry and growth.
Share your brand details and we will send initial thoughts within 48 hours.
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