Case Studies 2aN
The 2aN case study highlights our brand management approach and results, supported by actual campaign data. Full details can be discussed in a planning call.
+336.1%618 Shopping Festival
sales growth
sales growth
20.7%+Repurchase rate
+300%RedNote searches
Featured case · 2aN Korean color cosmetics
Driving Sustainable Brand Growth
2aN
Driving Sustainable Brand Growth
Through Content and Distribution
After taking on brand operations, we pushed content seeding and channel expansion together, delivering more than threefold year-on-year growth during 618 Shopping Festival.
- 01Built the Tmall and content-platform foundations, creating the brand’s first foothold in China
- 02Built brand awareness through creator-led content on RedNote.
- 03Used China's 618 shopping festival as a key campaign to accelerate brand growth.
Livestream and creator partnerships
From content seeding to livestream conversion
We turn brand awareness generated through content marketing into sales through creator collaborations and livestream channels. The work covers major promotions and day-to-day operations, forming a complete discovery–conversion–repurchase loop.
- Leading livestream partnershipsLivestream partnerships with leading hosts such as Li Jiaqi, covering 618 Shopping Festival, Singles’ Day and regular selling sessions.
- Creator content matrixReal-experience posts and reviews across RedNote and other platforms, increasing branded search interest and building word-of-mouth awareness.
- Turning attention into salesLivestreams and stores convert content traffic and trust into repurchase and a foundation for long-term operations.
